Mark A. Jamison ist Director, Public Utility Research Center, und Senior Lecturer in Economics, Warrington College of Business Administration, University of Florida.
I examine the validity of the arguments for regulating Google search and find that they are insufficient and that regulation would likely be counterproductive. Google search does not fit the traditional frameworks for justifying regulatory control, namely, the public utility concept, common carrier concept, and essential facilities doctrine. For example, Google’s search is not monopolistic in nature, does not preclude rivals from competing against Google, does not rely upon grant of a franchise as does a utility, and does not take control of rivals’ content or service. Furthermore, the advocates for regulation fail to give adequate weight to the changes that constantly occur in the search business, the ways that rivals benefit from Google’s investments, the negative impacts of forcing Google to reveal its search algorithms, and regulation’s stifling effect on innovation.