Auf Law360 gab’s einen schmerzhaften, weil treffenden Kommentar zum Kanzlei-Marketing per E-Mails (Kowalski, “The Art Of Client Alerts And Bulletins”). Der fängt so an:
I am an avid collector of client alerts and bulletins that so frequently adorn mahogany credenzas in elegant law firm reception areas. Like so many of you, I also find my e-mail inbox the proud recipient of almost daily bulletins, alerts, urgent breaking bulletins and other explications regularly emitted by so many law firms, painfully laden with thousands of words. For the last six months or so, I have periodically printed many of them … to try to understand the point and purpose of so much written, prolix and turgid work and effort.
Of course, the message of all of these de rigueur reception room ornaments and inboxcramming e-mails is to demonstrate a law firm’s expertise in particular practice areas. The clutter in the inbox is presumably designed to convey what should be a simple message: Not only is the law firm an expert in particular practice areas but, most significantly, (a) the firm is on top of cutting-edge issues; (b) something new just happened in a court, a legislature or a regulatory agency that affects a client’s business; and (c) I guess, branding. The painful verbosity of these alerts and bulletins simply defeats these purposes.
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